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Webinars
Fast track your brand tracking with dynamic, timely insights
In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time...
Catalogue: Webinars 2021
Authors: Divya Shroff, Mark Muse
Company: SurveyMonkey
April 22, 2021
Research papers
Everyone searches!
Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...
Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
September 4, 2017
Research papers
Extracting consumer insights from search engine queries
We can learn from peopleâs search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014
Videos
The social media world tour!
The Social Media World Tour will be a dizzying journey across the worldâs digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
Videos
Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014
Research papers
Working on sociocultural dynamics and customers' segmentation from local to global
Instead of innovating for the sake of technology, PSA Peugot Citroen creates actively for local people so that they can feel great and live well indeed. Rather than an imperial or adaptive approach of innovation, this presentation will expolore how...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng
May 13, 2014
Research papers
The emerging middle class in Russia
Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
March 26, 2012
Research papers
